You are probably saying…Jody? Jody who? Who is this Jody person?
Well…if you are thinking that I wouldn’t blame you at all. It’s been almost a year since I wrote a newsletter or a blog. And I won’t apologize for it because I have some very good reasons for not being here and marketing my business (though it is a cardinal sin since I am an online marketer LOL).
I want to share a few things with you and this may be long so please forgive me…and I am completely wearing my heart on my sleeve but here it goes…
Last year was a very rough year for me personally. I had some big life changing events including the end of my marriage of almost 16 years, the deaths of two people I loved very much, and the loss of my basement and all of the things in it to The Great Flood of 2014 or Poopa-palooza 2014 which my neighbors and I so (un)fondly named it since it wasn’t really a flood but four feet of raw sewage that came up through the drains in my basement (I had close to $40,000 worth of loss including my finished basement, furnace and all appliances). But as you all know we are all strengthened by these types of events in our lives and though they were very painful I feel that I have come out stronger for all of it and feel very blessed to have the amazing life that I do have. But it did nearly bring me to a full on stop.
There were some amazing things that happened during 2014 as well. I found out how truly strong I am and how deep my character is. I discovered an inner strength that I didn’t know I had and I was reminded of how wonderfully supportive my friends and family are. I got a new puppy and sister for my other dog Henry (her name is Maggie) and she has brought some new energy and joy to my home. And I bought a house. I decided to purchase the house that my husband and I had owned together and so I am now a home owner. I had always admired my friends who had purchased and owned a home on their own as single women so this has been my opportunity to do it as well. I had the kitchen re-done and have been doing lots of fix up projects and I have found out that I am pretty darn good with a drill and that I love tackling these types of projects on my own. I love my home, I love my life and I feel very fortunate for what I learned during 2014…no matter how hard it was to get through.
One of the biggest lessons I learned was how valuable it is to market your business. I had started writing newsletters, blogging and article marketing at the end of 2013. I had only done it for a short period of time…just a couple of months…when my life completely fell apart and I stopped doing it. I couldn’t do anything that wasn’t essential to my day to day business and just did my best to do what needed to be done at the time. My personal life was just too overwhelming to do any more than what absolutely had to be done. And that small amount of marketing from 2013 got me through it. I continue to hear from people who want to hire me because they received one of my newsletters or read one of my blogs or articles. If you are not marketing your business I want to encourage you to start. It can be small. It doesn’t have to be a huge effort. And it needs to be ongoing and consistent. If you want to talk about it give me a call. I am happy to help you get started by coaching you through it or by doing it for you (since that is what I do). I feel fortunate that my business is still standing and running as solidly today as it was pre-2014. And I intend to watch it grow in 2015. Let me know if I can help you do the same for your business.
So I am back in the saddle. This newsletter feels very cathartic for me….it marks a new beginning. I recently told a business associate that I felt like I was so behind and she reframed my thoughts for me. She said you aren’t behind…just start over. So that is what I am doing. I am starting over. But I am in a much better place. I am a stronger version of the person I was pre-2014. So welcome to my new start. I appreciate that you are here to participate in my new beginning. I know that it is going to be simply amazing.
Feel free to call or email me any time. I would love to hear from you and find out how you are doing.
Yes…I know. I’ve been telling you why you need to blog and use social media. Now I’m telling you that you need to provide a newsletter too. Hear me out on this one. Continue reading
Wikipedia defines a Blog as:
A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first).
In my interpretation, a blog is a page on your website where you share your thoughts, expertise and knowledge. Continue reading
Everyone…well, most people…enjoy posting on Social Media sites. It can help us stay in touch with friends and family, find out what the newest products are from our favorite stores and even stay on top of current news. But sometimes you see things that make you wonder what was going on in someone’s mind when they posted. Continue reading
Before beginning any marketing campaign, you need to know who your target market is. It’s that simple.
“But EVERYONE can be my customer!”
As much as businesses may like to think that everyone could be a customer, it’s not time or cost-effective to try to market to everyone. In fact, no business can afford to target everyone. Continue reading
Facebook is a love it or leave it kind of platform. The people who love it LOVE it…the people who hate it avoid it like wildfire. Continue reading
If you run your own business, you’ve probably heard about an “online presence.” So what exactly is it really? And how can it be used to help build your business? How much time is that going to take to build?
Simply stated, an online presence is created from everything that you do online. It tells people about who you are, what you do, and where they can learn more about you. This takes into account your website, social media, newsletters and ezines, blogging, article marketing, and any of your other online activities. Continue reading