I mentioned in my business tips post that the easiest way to always be present in the minds of your Twitter followers is to schedule your tweets in advance. That way you don’t have to be online to have a good online presence.
In that post, I also listed four of the most popular online services for managing your social media presence. Buffer, Tweetdeck, Hootsuite and Socialoomph are powerful tools that can help you take your social media presence to the next level. Here is a quick rundown of each including their pros and cons.
Buffer is simple to set up and has a clean and easy to use interface. It will also give you a taste of what it’s like to see the results of your social media presence, how far it reaches and how effective it is. For those just starting out, it offers a simple browser add-on that will make using Twitter easy by allowing you to add any site you visit to your Buffer queue.
The drawback is that you have to set everything up so that tweets go out at the times you want. If you don’t want to invest in the Pro Plan, you have a limit on how many tweets you can have in the queue. Also, unless you rearrange the tweets, they will be going out in the order you put them in the queue.
- Browser button for easier use
- Serious limits on the free version
- Initial set up might take some time
Tweetdeck went through many changes over the years and there was a time when it was a go-to software for managing multiple Twitter account and scheduling out tweets. Then, due to an unpopular update of the client interface, it lost some of its following. But I’m pleased to say that they found their legs again.
With Tweetdeck you can track an unlimited number of hashtags, conversations and keywords, to make sure you’re always up to date with what’s going on in the Twitterverse. But the design itself is a little clunky and can be overwhelming. There are better services for businesses with simple needs.
- In the cloud
- Your team can add a Twitter account to their own Tweetdeck account
- Multiple columns can become overwhelming
Hootsuite can be tricky. Its interface is much easier on the eye than Tweetdeck (though they are similar), but there are multiple add-on costs. The charges here and there can add up quickly, especially if you have more than one person working on your social media accounts. It’s also complex enough to give some newcomers a headache. As a result a lot of people don’t use Hootsuite to its fullest capacity, simply because it takes so long to learn and get comfortable with.
What I really like about Hootsuite are the analytics. Even at the free level, it can be very helpful and offer some interesting insight into how your social media accounts are performing. The service will email you a pdf with all of your results automatically (so you don’t even have to think about it).
- Great analytics
- Clean design
- Longer learning curve
Unlike the other three services, Socialoomph isn’t something I would recommend to people who are just starting out, or to anyone who doesn’t use social media accounts heavily. On the other hand, businesses with multiple accounts and a lot of content to share will probably fall in love with Socialoomph.
Socialoomph is a paid service that takes marketing and social media management to the next level. Their automated queues and ability to mass load tweets saves a lot of time.
Unfortunately their free option is limited and falls flat in comparison to the rest of the social media management services out there.
- Insane scheduling possibilities
- No analytics
- Longer learning curve
These tools can make something that can be confusing and complex much easier to manage. If you still need some help feel free to contact me with your questions.
PS – Have a Social Media question or a question about working with a Virtual Assistant? Well someone else probably has that same question! Send it to me at firstname.lastname@example.org and I will address it in my blog.
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