Social Media Marketing

What Online Service Should I Choose to Schedule My Tweets?

I mentioned in my business tips post that the easiest way to always be present in the minds of your Twitter followers is to schedule your tweets in advance. That way you don’t have to be online to have a good online presence.

In that post, I also listed four of the most popular online services for managing your social media presence. Buffer, Tweetdeck, Hootsuite and Socialoomph are powerful tools that can help you take your social media presence to the next level. Here is a quick rundown of each including their pros and cons.


Buffer is simple to set up and has a clean and easy to use interface. It will also give you a taste of what it’s like to see the results of your social media presence, how far it reaches and how effective it is. For those just starting out, it offers a simple browser add-on that will make using Twitter easy by allowing you to add any site you visit to your Buffer queue.

The drawback is that you have to set everything up so that tweets go out at the times you want. If you don’t want to invest in the Pro Plan, you have a limit on how many tweets you can have in the queue. Also, unless you rearrange the tweets, they will be going out in the order you put them in the queue.


  • Simple
  • Browser button for easier use
  • Analytics


  • Serious limits on the free version
  • Initial set up might take some time


Tweetdeck went through many changes over the years and there was a time when it was a go-to software for managing multiple Twitter account and scheduling out tweets. Then, due to an unpopular update of the client interface, it lost some of its following. But I’m pleased to say that they found their legs again.

With Tweetdeck you can track an unlimited number of hashtags, conversations and keywords, to make sure you’re always up to date with what’s going on in the Twitterverse. But the design itself is a little clunky and can be overwhelming. There are better services for businesses with simple needs.


  • In the cloud
  • Your team can add a Twitter account to their own Tweetdeck account


  • Multiple columns can become overwhelming


Hootsuite can be tricky. Its interface is much easier on the eye than Tweetdeck (though they are similar), but there are multiple add-on costs. The charges here and there can add up quickly, especially if you have more than one person working on your social media accounts. It’s also complex enough to give some newcomers a headache. As a result a lot of people don’t use Hootsuite to its fullest capacity, simply because it takes so long to learn and get comfortable with.

What I really like about  Hootsuite are the analytics. Even at the free level, it can be very helpful and offer some interesting insight into how your social media accounts are performing. The service will email you a pdf with all of your results automatically (so you don’t even have to think about it).


  • Great analytics
  • Clean design


  • Longer learning curve
  • Costs


Unlike the other three services, Socialoomph isn’t something I would recommend to people who are just starting out, or to anyone who doesn’t use social media accounts heavily. On the other hand, businesses with multiple accounts and a lot of content to share will probably fall in love with Socialoomph.

Socialoomph is a paid service that takes marketing and social media management to the next level. Their automated queues and ability to mass load tweets saves a lot of time.

Unfortunately their free option is limited and falls flat in comparison to the rest of the social media management services out there.


  • Insane scheduling possibilities


  • No analytics
  • Longer learning curve


These tools can make something that can be confusing and complex much easier to manage. If you still need some help feel free to contact me with your questions.


PS – Have a Social Media question or a question about working with a Virtual Assistant? Well someone else probably has that same question! Send it to me at and I will address it in my blog.

Business Tips: Schedule your Social Media Presence

Everybody and their uncle tells businesses that they need to have a social media presence in order to succeed. They’re not wrong, social media is invaluable when it comes to reaching potential clients.

What many people fail to tell you though, is that your social media presence doesn’t have to take over your entire day. All it takes is 10 minutes every day and the right tools.

There is a number of free and premium services that help you manage your social media presence. The most popular include: Buffer, Tweetdeck, Hootsuite and SocialOomph.

tips buffer

Depending on your needs you can set up these services to be as complex as Socialoomph’s queues system, or as easy as Buffer’s browser add-on which adds an additional button on Twitter’s web page.

Of course, if you want to take your social media presence to the next level but don’t want to sacrifice your time, you can hire a virtual assistant who specializes in social media marketing.

Pssst…do you remember me?


You are probably saying…Jody? Jody who? Who is this Jody person?

Well…if you are thinking that I wouldn’t blame you at all. It’s been almost a year since I wrote a newsletter or a blog. And I won’t apologize for it because I have some very good reasons for not being here and marketing my business (though it is a cardinal sin since I am an online marketer LOL).

I want to share a few things with you and this may be long so please forgive me…and I am completely wearing my heart on my sleeve but here it goes…

Last year was a very rough year for me personally. I had some big life changing events including the end of my marriage of almost 16 years, the deaths of two people I loved very much, and the loss of my basement and all of the things in it to The Great Flood of 2014 or Poopa-palooza 2014 which my neighbors and I so (un)fondly named it since it wasn’t really a flood but four feet of raw sewage that came up through the drains in my basement (I had close to $40,000 worth of loss including my finished basement, furnace and all appliances). But as you all know we are all strengthened by these types of events in our lives and though they were very painful I feel that I have come out stronger for all of it and feel very blessed to have the amazing life that I do have. But it did nearly bring me to a full on stop.

There were some amazing things that happened during 2014 as well. I found out how truly strong I am and how deep my character is. I discovered an inner strength that I didn’t know I had and I was reminded of how wonderfully supportive my friends and family are. I got a new puppy and sister for my other dog Henry (her name is Maggie) and she has brought some new energy and joy to my home. And I bought a house. I decided to purchase the house that my husband and I had owned together and so I am now a home owner. I had always admired my friends who had purchased and owned a home on their own as single women so this has been my opportunity to do it as well. I had the kitchen re-done and have been doing lots of fix up projects and I have found out that I am pretty darn good with a drill and that I love tackling these types of projects on my own. I love my home, I love my life and I feel very fortunate for what I learned during 2014…no matter how hard it was to get through.

One of the biggest lessons I learned was how valuable it is to market your business. I had started writing newsletters, blogging and article marketing at the end of 2013. I had only done it for a short period of time…just a couple of months…when my life completely fell apart and I stopped doing it. I couldn’t do anything that wasn’t essential to my day to day business and just did my best to do what needed to be done at the time. My personal life was just too overwhelming to do any more than what absolutely had to be done. And that small amount of marketing from 2013 got me through it. I continue to hear from people who want to hire me because they received one of my newsletters or read one of my blogs or articles. If you are not marketing your business I want to encourage you to start. It can be small. It doesn’t have to be a huge effort. And it needs to be ongoing and consistent. If you want to talk about it give me a call. I am happy to help you get started by coaching you through it or by doing it for you (since that is what I do). I feel fortunate that my business is still standing and running as solidly today as it was pre-2014. And I intend to watch it grow in 2015. Let me know if I can help you do the same for your business.

So I am back in the saddle. This newsletter feels very cathartic for me….it marks a new beginning. I recently told a business associate that I felt like I was so behind and she reframed my thoughts for me. She said you aren’t behind…just start over. So that is what I am doing. I am starting over. But I am in a much better place. I am a stronger version of the person I was pre-2014. So welcome to my new start. I appreciate that you are here to participate in my new beginning. I know that it is going to be simply amazing.

Feel free to call or email me any time. I would love to hear from you and find out how you are doing.


Jody Higgins

6 Reasons Why You Need a Blog

blog 2

Wikipedia defines a Blog as:

A blog (a contraction of the words web log) is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first).


In my interpretation, a blog is a page on your website where you share your thoughts, expertise and knowledge. Continue reading

Social Media…it’s all fun and games until somebody gets hurt!

Its all fun and gamesEveryone…well, most people…enjoy posting on Social Media sites. It can help us stay in touch with friends and family, find out what the newest products are from our favorite stores and even stay on top of current news. But sometimes you see things that make you wonder what was going on in someone’s mind when they posted. Continue reading

If You Target Your Market You WILL Get More Clients!

Before beginning any marketing campaign, you need to know who your target market is.  It’s that simple.

“But EVERYONE can be my customer!”

As much as businesses may like to think that everyone could be a customer, it’s not time or cost-effective to try to market to everyone.  In fact, no business can afford to target everyone. Continue reading

Why You Need an Online Presence and How It Will Help You Make More Money

If you run your own business, you’ve probably heard about an “online presence.”  So what exactly is it really?  And how can it be used to help build your business?  How much time is that going to take to build?

Simply stated, an online presence is created from everything that you do online.  It tells people about who you are, what you do, and where they can learn more about you.  This takes into account your website, social media, newsletters and ezines, blogging, article marketing, and any of your other online activities. Continue reading